Radio Ratings

For those who have been unable to access the updated DFW radio ratings from the DallasNews.com website, here is the story--but first, a question. Why does the Morning News make it so difficult to access content on their site? Wish I had the answer. All I know is that every time I want to read a story, I'm asked to either subscribe or sign in or fill out some form. All I want to do is read, please.

From Barry Horn's Radio-TV column, 2/26/11:

Radio Daze

Latest ratings finally trickled in this week. It’s the January book. The dates are actually Jan. 6 to Feb. 2.

Among men 25-54, the most important demographic in the sports talk world, KTCK-AM (1310) The Ticket reigned supreme weekdays from 6 a.m. to 7 p.m. The Ticket’s average share was a 7.9, which made it No. 1 in the demographic among all stations in the market. It won the sports talk gaggle in every hour. ESPN-FM (103.3) scored a 2.9 share, good for 14th. Meanwhile, KRLD-FM (105.3) The Fan, managed a 1.9 share, which tied it for 23rd. It was The Fan’s lowest ranking in the Dallas-Fort Worth market since March.

Some bullet points:

The Ticket’s Dunham and Miller posted the three highest-rated hours at 8 a.m. (10.0), 7 a.m. (8.8) and 9 a.m. (8.7).

ESPN finished behind The Fan all three hours of Ben and Skin. Newy Scruggs topped them from 9 to 11 a.m. with Josh and Elf topping them at 11 a.m.

Josh and Elf then went on to finish behind Colin Cowherd’s tape-delayed show from noon to 2 p.m.

ESPN’s national offerings – Mike and Mike (6-9 a.m.) and Cowherd – were relatively strong performers compared to the Fan’s programming. In the hours Dunham and Miller averaged 8.2, Mike and Mike scored 4.1 while The Fan’s Jagger and Henson were at 1.7.

In afternoon drive from 3-6 p.m., it was The Ticket’s Hardline (8.3), ESPN’s Galloway and Company (2.8) and the Fan’s Richie Whitt and Greg Williams (1.6).

Thanks to the P1's for supporting America's Favorite Radio Station for 17+ years now. In those 17 years, our demise has been predicted by many, but it hasn't happened (yet). There is also a lot of false information floating around out there regarding the ratings--one reason I felt like the facts needed to be presented.

For years, The Ticket was number one using the old diary method. In 2008, the Arbitron ratings service replaced the diaries with the PPM method (a small pager-looking device that detects what station you are listening to), and The Ticket has done even better in that system, despite many who said "PPM will show the truth, and The Ticket will suffer." The truth is, The Ticket is still going strong, thanks to the best and most loyal group of listeners in the country.

Stay Hard!